Ключевой инструмент работы агентов влияния - использование в партизанском маркетинге психологии, в частности, НЛП (нейро-лингвистическое программирование) и законов человеческого поведения.

Вопросы, посвященные психологии влияния, подобно отражены в следующей литературе:

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